Hudson’s Bay x Toronto Raptors
Social Content Ideation + On-Set Direction
As a social extension of the Hudson’s Bay Show Your Colours 2023 campaign, Toronto Raptors stars Dalano Banton and Pascal Siakam took center stage. In a laid-back interview setting, the players sifted through a rack of Hudson’s Bay clothing, selected their favorite outfits, and provided insights into their fashion preferences. Subsequently, this segment was shared across the Hudson’s Bay social channels, accumulating 7K likes, 255K views, and sparking increased clicks to the site. Content filmed and edited by the Tier Zero team.
