Hudson’s Bay x New York Fashion Week
Content Creation Ideation, Direction + Video Editing
Hudson’s Bay jetted to New York City to capture Ashley Callingbull in the featured runway show of Eagletail Designs by Stephanie Crowchild. Stephanie Crowchild is from Tsuu T’ina in Treaty 7 Territory near Calgary, Alberta and creates bespoke items using HBC Point blankets, in the tradition of her ancestors. This single 17 second video garnered over 10K likes and 217K views. Filmed by Tall Man Productions.